NCR Silver Combines Functionality, Ease of Use, to Simplify Mobile POS Experience

From retail shops to chocolatiers, cafés, restaurants, food trucks and even farms, NCR Silver is proving to be the right fit for a myriad of small businesses looking to use an integrated mobile POS for more than just payments.

In fact, NCR Silver is doing for small businesses what NCR has done for large retailers for more than 100 years – providing the necessary tools and capabilities to manage and grow a successful business. Silver keeps these tools simple, allowing small business owners to focus on servicing customers and growing their businesses rather than managing technology.

This ease of use, combined with solid retail experience is especially important to customers like John Masek, co-founder of Oregon-based Bricks & Minifigs, the largest aftermarket Lego store in the country.

“When I was looking for a point of sale for Bricks & Minifigs, I wanted a name I could trust,” Masek said. “With 130 years of experience behind them, I knew the NCR brand could deliver.”

Accepting many forms of payment including credit cards, checks, cash and mobile payments, NCR Silver is an iPad solution that gives small merchants the ability to track sales and profitability, customize automated email marketing programs and sell anywhere. The mobile POS also includes essential back office reports and dashboards to provide small businesses with a 24/7 view of their locations.

Customers like Masek rely on integrated customer marketing capabilities, like bulk emails and reports, because they are easy to set up and provide valuable insights into how marketing campaigns impact sales. The built-in loyalty program makes it easy for all types of businesses to reward customers at checkout, by eliminating the need for paper punch cards.

In addition, redeeming points is effortless for because the information all shows up on the POS at checkout.

For many family-owned businesses, a user-friendly, cloud-based POS also ensures they don’t have to spend extra hours in their stores reviewing and analyzing sales reports.

For example, the owners of Aly’s Applesin Texas wanted to start a business that centered on traditions, quality products and a flexible, family-centric lifestyle.

Taking a homemade caramel recipe and combining it with apples and chocolate turned out to be a great place to start for the Deason family, which started its business following the birth of their daughter, Aly, in 2009.

Fast forward to 2014, and now Aly’s Apples has four retail locations throughout Texas, all using NCR Silver POS with multi-store capabilities.

“We’re one of the largest resellers in Houston and are building our own customer and email database,” Shane Deason, owner of Aly’s Apples, said. “Silver was able to put everything together, from raw data to marketing magic. We would like to franchise in the future and would certainly recommend NCR for its functionality, but equally important is its ease of use.”

Multi-store capabilities give the Deasons flexibility to manage sales across their four locations by viewing a consolidated report or drill down to the individual store for details.

Additionally, NCR Silver lets small businesses like Aly’s Apples take advantage of the move to digital receipts – a trend that is growing in popularity among consumers.

Email receipts protect us at tax time,” says Deason, adding that email receipts also provide a level of convenience for his customers. “Today email receipts are as much a way to connect and nurture customer relationships as they are proof of purchase,” he adds. “NCR Silver makes it easy to leverage integrated tools like loyalty and email marketing that are built into its system.”

Patten Seed Company in Georgia dates back to 1893 when a former school teacher opened a general store that sold seed, fertilizer and everything a small town needed from a farming supply store.

“We started with NCR Silver just a few months ago, but saw an immediate and positive change in our business across all of our 14 locations,” said Chris Burns, controller at Patten Seed. “As a landscape company, we’re seasonal, and when spring hits, we get blasted. NCR Silver POS is superior to any of the systems we have used. It’s so user-friendly. I can spend only a few minutes on the phone with one of my retailers and they will have it installed and ready to go.”

And at Roba Family Farms, with seven terminals, NCR Silver is used to ring up tickets for seasonal (harvest and Christmas tree) sales, They also have NCR Silver set up in the café to sell cafeteria items for guests who are visiting the farm for festivals and events. The business makes most of its revenue in the seven weeks between the Halloween and Christmas seasons. During that time they run daily reports, and have used NCR Silver to see what items they should grow, based on volume. They started using NCR Silver about a year ago, and Sue Roba says the introduction of NCR has been great. “We hope to expand our reach, and NCR Silver will help us.”

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