Revolutionary New Checkout Scanner a Great Shopping Experience

Within days of the 40th anniversary of the first bar code scan in a retail store, the newest Tesco Extra store in Lincoln is offering customers a revolutionary new checkout alternative that improves the customer checkout experience by reducing the time spent in checkout queues.

40 Years ago Datalogic, the global leader in the development of automatic data capture (ADC) solutions for the retail industry, installed the world’s first bar code scanner in a supermarket. Today, their newest technology, allows the shopper to place their items on a checkout belt, in any orientation, and have them automatically scanned by the Jade™ X7 Automated Scanner. Items are then automatically directed to a bagging area just like traditional checkout lanes. This frees up staff to spend more time engaging with shoppers and delivering great customer service at the checkout, driving up satisfaction and loyalty.

“We are always looking for innovative ways to support our colleagues to give great service and to improve the shopping experience for our customers,” said Nigel Fletcher, a Director at Tesco. “We’re looking forward to seeing what our customers in Lincoln think of the new checkouts over the coming weeks and months.”

As the shopper places items on the checkout conveyor they pass through scanning arches which automatically read bar codes and visually recognize items at a much higher speed than a traditional checkout configuration. The items are then directed to one of three bagging areas for bagging and payment and the next customer’s transaction can begin immediately.

Datalogic has invented the Jade X7 Automated Scanner using advanced high performance imaging and provides the technology as a key building block to key system integrators around the world who customize checkout installations to meet the specific needs of retailers and their customers. The new, high-speed retail checkout for Tesco was designed by NCR allowing up to three customers to pack and pay for their shopping simultaneously. The combined solution is capable of automatically scanning up to 60 items per minute.

“We are delighted that a world class retailer and innovator, such as Tesco, made the commitment to trial our Automated Scanning system,” states Mike Doyle, Datalogic U.K. Country Manager. “However, technology by itself is of little value if it doesn’t provide quantifiable benefits. That’s why Datalogic is fully committed to using our advances in technology as a tool to help retailers build a valuable and relevant shopping experience for their customers.”

Datalogic provides the building blocks for a completely re-invented checkout, enabling store associates to continue to deliver great customer service by reducing the time customers spend in the checkout lane. Datalogic continues their heritage of inventing, adapting, and applying technologies that aid retailers and system integrators in developing solutions that make the in-store shopping experience move valuable to customers.

About Datalogic

Datalogic Group is a global leader in Automatic Data Capture and Industrial Automation markets. As a world-class producer of bar code readers, mobile computers, sensors, vision systems and laser marking systems, Datalogic offers innovative solutions for a full range of applications in the retail, transportation & logistics, manufacturing and healthcare industries. With products used in over a third of world’s supermarkets and points of sale, airports, shipping and postal services, Datalogic is in a unique position to deliver solutions that can make life easier and more efficient for people. Datalogic S.p.A., listed on the STAR segment of the Italian Stock Exchange since 2001 as DAL.MI, is headquartered in Lippo di Calderara di Reno (Bologna). Datalogic Group as of today employs about 2,400 members of staff worldwide distributed in 30 countries. In 2013 Datalogic Group achieved revenues for 450,7 million Euro and invested over 35 million Euro in Research and Development with a portfolio of over 1,000 patents across the world.

Time to Get Rid of the Register?

Cash registers at point of sale (POS) are certainly not all in the recycling bin yet, but many major companies are quickly moving to iPod POS cash drawers as their POS checkout and payment solution.

With an estimated 550 million people paying with mobile devises by 2016, shop keepers may want to start planning now for a switch from ka-ching to swipe. Of course, there will always be those consumers who pay in cash, who don’t have a credit or debit card, who want the personal interaction at the point of sale, or who simply don’t have a smart device (gasp!), so the register is far from , mobsolete.

Some stores have already made the switch. Barney’s New York, Urban Outfitters, JC Penney, Starbucks, Seattle Seahawks, Finish Line, the Apple store, even Wal-Mart have introduced people-less checkouts to their businesses. For some, it’s a cost-saving strategy; for others, a way to tap into the technological mindset of their younger patrons. It’s time-saving for customers; no more standing in line. At one Finish Line’s store, for example, a young jogger paid for her shoes as soon as she had tried them on, still sitting in the chair.

Freeing valuable counter space is another benefit, as well as cost of the equipment. Apple’s iPads with credit-card readers cost around $1,500, compared to $4,000 for a cash register. Additionally, this payment method is akin to shopping on line, which has a comfort level for many consumers. Of course there are pros and cons, but for businesses considering an iPod or iTouch checkout system, here are some to consider.

Square, for example, arguably the largest mobile POS option, chose an iPad stand designed by Heckler Design. Heckler’s full-fledged cash drawer is called the Windfall, and is sold as part of its Modern Shop Hardware line. With a clean, low profile design available in multiple colors including stainless steel, it’s a modern and aesthetic addition to a store’s functional décor. offers a full POS solution as an alternative to Square for Windfall. Their Star Micronics DK-AirCash wireless cash drawer control and receipt printers will be part of a Heckler bundled solution.

The Vasario 1313 cash drawer by APG integrates with tablet, thin or Mobile POS applications. According to a recent company media release, it is ideally suited in retail operations that are looking for a compact solution to integrate into new or existing mobile POS environments. Features include US and Euro compatible till options, black and beige color options, a standard two year warranty, and APG’s 320 (24v) and 420 (12v) interface options.

Merchant Warehouse has partnered with e-Nabler’s eMobilePOS to bring its Genius platform to mobile POS systems and devices. With Genius, eMobilePOS turns the iPhone, iPad or iPod touch into a consumer-facing POS system that accepts any payment type and enhances customer interaction. The software integrates with existing popular accounting, ERP, POS or proprietary systems, including inventory control and access to real-time sales analytics, and is customizable. Genius also offer loyalty-building incentives and offers.

Tip #1: What Is a Point of Sale?

A Point of Sale system or POS in short refers to the capturing of data and customer payment information at a checkout counter where goods or services are being bought and sold. Transactions are captured using an array of devices that include cash register, bar code scanner, receipt printer etc.

Besides transactions, a Point of Sale system can also be used to generate different reports, manage inventory, track staff movement, updating of database (your products) and more.

Keep a look out for our next tip!